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Latest Signals From The National Auto Award.
Announcements, partnerships, winner stories, and milestones from Saudi Arabia's automotive recognition platform.
Announcements, partnerships, winner stories, and milestones from Saudi Arabia's automotive recognition platform.
The organising committee of the National Automotive Sector Award has completed nominations across all categories and divisions for its 14th edition in 2026 — the first and only award of its kind in the Middle East, organised and managed by PR Arabia with the support of the Saudi Automobile and Motorcycle Federation and its strategic partner, J-B Finance.

The organising committee of the National Automotive Sector Award has completed nominations across all categories and divisions for its 14th edition in 2026 — the first and only award of its kind in the Middle East, organised and managed by PR Arabia with the support of the Saudi Automobile and Motorcycle Federation and its strategic partner, J-B Finance.
Electric and hybrid models featuring the latest technologies led this year's nominations, against a marked decline in nominations for conventional vehicles — particularly Japanese and Korean models — in the face of Chinese models, which have begun to capture a significant share of the Kingdom's automotive market, accompanied by a rise in participation requests from manufacturers and their dealers seeking nomination in one of the award's categories. Nominations also saw an increase in the number of luxury and super-sports cars put forward this year.
2026 brought a wide range of developments to the Kingdom's automotive sector, beginning with the launch of numerous new brands and models equipped with advanced technologies, including electric vehicle technologies and the so-called new hybrid systems (PHEV and REEV) that have begun to sweep automotive markets in the Kingdom and worldwide — in addition to a number of motorsport events, among them the 2026 Dakar Rally and a round of the Formula E World Championship. The most significant and prominent development, however, both in the Kingdom and globally, was the official announcement of the launch of the CEER brand on 21 September, which captured the world's attention.
October 6, 2026
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National Auto Award Updates
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